Mary Branscombe (marypcb) wrote,
Mary Branscombe

Intel gets experienced

Why Intel wants to create platforms and services, not just chips - and how it's depending on Genevieve Bell's Interaction and Experience Research Lab to make them right, using the lessons of electric fairies and princess phones...

I rarely get the headlines I write into print (it's a specialist skill) and I might quibble with the quote used as the actual headline; I wanted my Rolling Stones reference! I've been watching Genevieve Bell slip more and more of an anthropological, user-centric view into Intel for at least seven years; it was great to see her get more of a presence at IDF this year.
Tags: articles, genevieve bell, idf, intel, techradar, writing
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