Mary Branscombe (marypcb) wrote,
Mary Branscombe

Bing early adopters shopping at Walmart, AOL users still have modem

Early adopter: check. (Well, I think it's more fostering, given that I don't keep most of the tech I try out; journalists - fostering today the tech you'll want to adopt tomorrow?)
Shop at Walmart: sometimes. Their clothing line has some nice stuff sometimes, but I'm more of a Trader Joes/Whole Foods gal.

Am I more a Google searcher? Target and Amazon? Well, I bought a dinner set at Target and dragged it back from Cincinnati... certainly not a Yahoo users and my views on AT&T are, well, frank... (capex down in almost direct proportion to increasing revenue? file under shortsighted)

AdAge has some fascinting demographics from a study by Wunderman ,BrandAsset Consulting, Zaaz and Compete: I'm not sure about the search engine users but they are *spot on* about the AOL demographic; that chip on the shoulder, 'I'm comfortable here and I'm staying but shouldn't there be more' attitude - they have always been the core AOL audience. They were often obscured by the transient wave of people using AOL as training wheels to get online, check out the walled garden and hike out into the wild Internet. Part of me is thinking I'd never want to build a brand on that demographic, but if you can pitch them, keep them and sell to them - why not? The problem for AOL is that it's a market that isn't sexy, doesn't look good in headlines and somewhere along the line tech and online services have become all about what looks good in the headlines...

What Your Choice of Search Engine Says About You

"What does your search engine say about you? Well, if it's Bing, you're probably an early adopter, but you also visit, shop and ultimately make purchases from Walmart more than other search-engine users. Google searchers, on the other hand, are partial to Target and Amazon, and Yahoo searchers have a strong preference for wireless service from AT&T and Sprint.
Google users are more likely to book a flight online at JetBlue or make a reservation on Hotwire. They are also more likely to do research on a Lexus, while Bing users tend more toward Toyota.
For instance, AOL customers feel less intellectual than their peers, are 55 and older, spend their money more responsibly, want to blend in to the crowd, feel like they've gotten a raw deal out of life, expect less from their future and, believe it or not, still use dial-up modems. Bing users are middle-aged, highly educated tech-savvy individuals who consider themselves to be average and spend more than 10 hours a week online.
Googlers tend to be the average internet Joe, according to the study. The search leader's loyalists are conventional people yet open to trying new things, believe in following rules and don't consider themselves any smarter or less intelligent than the person next to them. Yahoo users tend to be 55-plus, reserved and a less-independent group with little faith in imagination. They feel they have little control over their future and are skeptical and cautious of new or untried ideas."

Tags: aol, bing, google, internet, numbers, search, technology

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