Mary Branscombe (marypcb) wrote,
Mary Branscombe
marypcb

If this is the future of online content, I'm in trouble

$20 for a video or $2,000? $15 or $150 for an article? Do people want quality writing and clips with valuable information or vague details bashed out at speed on a content production line? My career is predicated on the former; Demand's 'answer factory' is using search analytics to churn out the latter. A video that's shot on good equipment but in such a hurry that the presenter isn't in focus; maybe that doesn't matter in postage-stamp clips on YouTube. A crying child in the background of the video; does it matter if all the content provider cares about is the ad money they'll get from advertisers who will pay to be on the same page? Demand has huge breadth and variable depth; they won't get a reputation for quality, but are people loyal to that any more?

Closing the gap between what readers and viewers want and what you commission as an editor and pitch as a writer could deliver fantastic content; or it could deliver low-quality fodder to slap ads on. Am I optimistic enough that quality will win out or am I going to be out of a job?

WIRED: The answer factory
Tags: business model, link, writing
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