Mary Branscombe (marypcb) wrote,
Mary Branscombe
marypcb

Viral marketing; could you catch something nasty?

there's a set odd teaser posters for some film (we presume it's a film) that have a faux message on; they all start 3pm, they all end have a safe trip and instead of a URL they say Google the odd phrase in the middle. Participatory marketing! Join in! No pesky URL to remember (or possibly even pay for). The film studio doesn't care if you get to the trailers or someone talking about the trailers - it's all publicity, right? But trusting your brand to a Googlewhack that could be gamed to take me somewhere completely different? that's brave...
Subscribe

  • My tweets

    Tue, 12:01: RT @ hzeffman: Decision came after a meeting with Nick Brown, Labour's chief whip, this morning. Labour sources say Starmer told…

  • My tweets

    Sun, 15:28: when you are reading the last book in a series & it is SO GOOD that you have to read it at full speed but it is also SO GOOD…

  • My tweets

    Sat, 13:17: RT @ cstross: ALL HAIL BREXIT FOR LEADING US TO THE SUNLIT UPLANDS POPULATED BY HAPPY BRITISH FISH EATING HAPPY BRITISH CHEESE AND…

  • Post a new comment

    Error

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 1 comment