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there's a set odd teaser posters for some film (we presume it's a film) that have a faux message on; they all start 3pm, they all end have a safe trip and instead of a URL they say Google the odd phrase in the middle. Participatory marketing! Join in! No pesky URL to remember (or possibly even pay for). The film studio doesn't care if you get to the trailers or someone talking about the trailers - it's all publicity, right? But trusting your brand to a Googlewhack that could be gamed to take me somewhere completely different? that's brave...

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devilgate
9th Oct, 2008 10:28 (UTC)
It's getting quite common for adverts to suggest googling, instead of giving a URL. That recent Orange campaign where they have posters saying "I am..." suggests searching for the phrase "I am", for example. And it does seem to work: they have the top sponsored link, and the second-top real one, at the moment.

But you're right, it could easily go horribly wrong for the advertiser.
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full steam ahead
marypcb
Mary Branscombe
Simon & Mary

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