October 8th, 2008

full steam ahead

Viral marketing; could you catch something nasty?

there's a set odd teaser posters for some film (we presume it's a film) that have a faux message on; they all start 3pm, they all end have a safe trip and instead of a URL they say Google the odd phrase in the middle. Participatory marketing! Join in! No pesky URL to remember (or possibly even pay for). The film studio doesn't care if you get to the trailers or someone talking about the trailers - it's all publicity, right? But trusting your brand to a Googlewhack that could be gamed to take me somewhere completely different? that's brave...