Mary Branscombe (marypcb) wrote,
Mary Branscombe
marypcb

  • Mood:

Web page reading

"Looking at a company’s homepage is like reading its palm. Yahoo’s relatively static, but crowded, homepage suggests infighting beneath, as corporate departments battle it out for lucrative positioning. Too many Fortune 500 homepages suffer from the same malady. They reflect too much of the dysfunction behind the scenes, and not enough of the companies’ intended brand messages."
Is your homepage immature?

Whether it's because of business necessity or a business that doesn't know what it actually does (some businesses make more money out of a sideline than what they think of as their core business), Web sites often spew out everything about the company at the same level. Gogle's the exact opposite; hoever many new tools they launch, the one thing everyone knows they do - search - is literally at the heart of the page. Less is more...
Tags: design, geek, quotes, rant, technology
Subscribe
  • Post a new comment

    Error

    Anonymous comments are disabled in this journal

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

  • 0 comments