Mary Branscombe (marypcb) wrote,
Mary Branscombe

I want my instant gratification now

"It's now expected that anything discovered can be sampled and experienced through self-service exploration and download"
Ray Ozzie's memo, read at Object Towers

This is very true; when I see a link I expect to be able to click through and consume in full what's been referenced in brief. This makes links to (eg) Amazon* in book and video reviews actually frustrating - I wnat to be able to riffle through the book or see the trailer - or better yet a clip of the section of the video I want to look at.

*shorthand for 'an online fullfilment site carrying books, videos and other products that can be digitised as well as being sold as atoms' but Amazon is probably still the most common link even though Play is a better bargain, because Amazon gets deep linking (plus the whole associate cut thing).

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