I like competitions (even though I rarely win). I bet the people who get taken in by phishing emails like competitions too; the idea of something for nothing makes the 419 scams and the $12.42 in your Paypal messages attractive (the inverse of the ironic implied threat that you'll lose money if you don't click the link to secure your account). Best practice is never to click links in email even if you're sure you know where they go because if you type in the URL you know it's www.paypal.com and not a creative mistyping like paypaI or rnary@sandm. October is National Cyber Security Awareness Month, sponsored by the FTC, the NCSA, Microsoft and the like... So is it really a good idea for Hotmail to run a competition where you sign up for an email reminder to get another chance to win - by clicking a link in the email?