Microsoft wants to be more like Denmark, Sun wants to be more like Switzerland
I'm researching blog searching and I'm thinking about what businesses get out of blogging. I like this quote from a USA Today piece on the lack of CEO bloggers for this line: "...Sun Microsystems CEO Scott McNealy, perhaps the most blunt Fortune 500 CEO. McNealy has never been accused of being neutral, but when it comes to blogging, he said in a 2004 speech that he has been advised to be more like 'Switzerland'."
Reminded me of last July when Steve Ballmer said he wanted the world to be more like Denmark because Microsoft sells so much software there.
I'm torn; do I want to be more like New Zealand or more like Seattle?