i'm talking about charidee

If you're in the US and you use some species of Microsoft IM client and you don't mind it being Windows Live Messenger, your IMs could raise money for charities like Unicef, the Sierra Club, stopglobalwarming.org and six others. Microsoft is donating money from the ads on IM conversations, with a minimum $100,000 guaranteed donation to each of the nine organizations during the first year of the program. It's kind of viral charity marketing: instead of taking out ads, they're hoping that people will want to do some good and be won over by WLM enough to stick with it. Interesting model...

To get your IMs to count, click the link above or the button below to go to the site, tell them where you live and install WLM. Then choose Tools > Options and after putting your name in for My Display Name add one of these text codes to choose which organisation you want to get a share of the money from the ads you see.
*red+uAmerican Red Cross
*bgcaBoys & Girls Club
*nafNational AIDS Fund
*mssocNational Multiple Sclerosis Society
*9milninemillion.org
*sierraSierra Club
*helpStopGlobalWarming.org
*komenSusan G. Komen for the Cure
*unicefThe US fund for UNICEF

<a href="http://im.live.com/?source=WLM80x15"><img src="http://global.msads.net/ads/pronws/WLM.80x15.gif"><img src="http://microsoftwlmessengermkt.112.2o7.net/b/ss/mswlmmktdreamcom/1/H.9--NS/1?ns=microsoftwlmessengermkt&pageName=Module&c3=Module%20WLM80x15" width="0" height="0" border="0"/></a>

Tacky tie-in or savvy marketing?

Captain Jack fans beware; it's probably not really him sending you an IM. And I don't know how long it will be before the 'exclusive film clip' you get by working through the Dead Man's Tale adventure in the new Windows Live Messenger shows up on YouTube. You can skip the chatty skull and crossbones and download backgrounds, photos and icons - allegedly somewhere on http://get.live.com/messenger/overview after you download the new version of Live Messenger. But it's nice to see a game that's designed to be played with the person you're in an IM with. And there are pictures of Captain Jack on http://www.deadmanstale.com to look at while you install the software.

mmm. Pirates.

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