I spend a lot of time trying to find the right people to talk to. There are some good resources for journalists, but no one place where I can go to find out who at - say - Panasonic I can talk to about portable DVD players. Panasonic's site has a news centre with a press release about portable DVD players, but no contact details on the press release or in the news centre. A handful of press releases about cameras have email addresses in, but they're rejected by the mail system.

Hitachi on the other hand has a whole page of press contacts with email, phone and fax contacts plus press releases organised by region and subject, not just 'new is interesting'. The site is well designed for search engines so the right page is the top result when I search for 'Hitachi UK PR'. It's so well done I'm looking for other Hitachi products I might need to know about and I'll forgive them for claiming the VCR is the most essential piece of living room kit (if you don't say PVR you have to say TV).

It's not hard to be accessible; in fact it's quite hard to hide all your contact information so thoroughly that I can't find it. (Insert the obvious comments about marketing and PR being about telling people about your company as I did my fish in a barrel quote for the day this morning.) But I'm stumped! Come on Panasonic, I won't bite..